Responsible to lead end to end product marketing initiatives including campaign, product launch and product branding in several products/projects.
Responsible to create the most effective and efficient project management which involved internal stakeholders, such as; Products, Market Insight, Online & Digital Marketing, Social Media, Public Relation, Offline & Activation, Promo & Campaign, Brand, and Creative
Continuously experiment and learn from user data to define the most powerful marketing initiatives that generate a high-impact.
Defined business situations by understanding the problem that the Product and Business Teams were trying to solve, then translate it into a strategic marketing campaign and communication.
Increased brand awareness and user engagement in order to achieve a measurable marketing and business objective (impressions, clicks, reach, conversion/purchase, CTR, CPC)
Developed and managed marketing content then optimizing it by an implementation to the right targeted audience at their micro-moments through effective 360 marketing channels (in-app, social media, website, public relation and offline events and placement).
Candidate must possess at least Bachelor's Degree in Marketing, Communications, Public Relations, Digital or a related field
5+ years experience in digital marketing, ad operations, analytics, CRM, and/or strategy consulting
Experience in a management position at least 2 years
Quantitative analytical experience and communication skills
Familiar with Google Analytics platform
Proficiency in G Suite applications and spreadsheet-based reporting.
Demonstrated experience in interpreting and applying social analytics
Corporate or agency social media experience managing brand or corporate social pages
Creative talent to provide new and fresh content and ideas for marketing strategies
Demonstrated experience leading project teams to deliver solutions